After a record 2016, ICA needed an impact report that carried its mission forward. Rob's team made the report a tactile, people-centered object, then translated its editorial rhythm for the web.
ICA's twentieth-year celebration had already looked back. The 2017 report needed to explain what a year of momentum meant for entrepreneurs, workers, and the East Bay economy without becoming another institutional retrospective.
Education, acceleration, investment, advising, and impact each needed space. Rob's team used editorial pacing, portraits, local imagery, and color to connect those parts while keeping business owners and participants visible as people rather than metrics.
Different papers, folds, stitching, and string gave sections a physical character. Those decisions slowed the reading experience and made the report feel worth holding, aligning its construction with ICA's local, relationship-led mission.
The digital edition carried the book's color, navigation, and human stories into a format people could move through and share. Together, print and web formed two useful expressions of the same editorial system.
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